It sure appears rather bewildering. One service provider announces "Get a website", another announces "Work on SEO for your site"...whatever S.E.O is. (In fact it stands for Search Engine Optimization and means somebody will help interpret the content on your internet site so it is closer to the words people could be looking for.) Now, the big deal is a thing by the name of "Places".
It sure appears rather bewildering. One service provider announces “Get a website”, another announces “Work on SEO for your site”…whatever S.E.O is. (In fact it stands for Search Engine Optimization and means somebody will help interpret the content on your internet site so it is closer to the words people could be looking for.) Now, the big deal is a thing by the name of “Places”.
However all you need is more patients.
Perhaps you paid somebody to get your website going, or make a site you already had work better. They played around for a month,didn’t seem to make a lot of progress, and when they walked away from the project you did not see much improvement in how the site performed. (An Internet site’s performance is getting visitors to call you or complete an online form so you can contact them. As we’ll explain, a site itself is really not enough to get people to know your practice exists.)
Or, possibly you have not struggled with these experiences, but you have associates who did and now you’re completely confused on the way to proceed. All you do know is there are a large amount of chiropractors in your geographic area (your urban center or county) and you definitely aren’t getting your fair share of new clients. So we’ll take a quick moment and put “requirements” in a logical order.
You need to be found when people search online…
Think about this: Yellow Pages aren’t used like they were a decade before. Direct mail (your postcards, your letters, your insert in card packs, etc.) could be a large waste of your time and money. In fact , many of these mailings are going to folks that are not searching for a chiropractor. They’ve got one and they are satisfied. Like the man said, “What a waste.”
So how do people look for chiropractors in the current days? On the Internet. Google, Yahoo, Bing or local directories of businesses. “Okay, that seems fair. How can they find my chiropractic office?” That is where “local search” comes in. It’s getting listed in places like “Places” (no jest intended), which are reserved displays in Google, Yahoo and Bing for an individual business, by address.
Which will help the search engines know you exist, but what good is it if you show up on the fourth page of a Google search? Let’s accept it, no person is going to look that far down when searching for “chiropractor austin, tx” or “chiropractic help San Jose”. A lot of other offices will have shown up before yours.
In reality the search sites have learned the easy way to determine from an individual’s Internet access location where the searcher is located, so they’ll put up local chiropractors for someone in Atlanta regardless of whether she only types “chiropractor”.
“Well (you ask), how do I show up higher in these searches?” The more ways you are listed, the more points you score with the search sites. They are amazing at totaling up all the different places you appear. They assume that if you’re showing up all over the place, you are a genuine player in the business you are in.
A lot of things contribute to scoring well: totally completing your Places entries, being included in well over 100 web business directories, having some kind of video posted, owning a blog, being in various GPS databases, having a Facebook page, a Twitter account, be enrolled in Foursquare, for example.
Are you wanting to get more new patients and really jump past your competition? Just like happy patients spread the news by speaking to friends & kin, today’s patients can refer you on the web. You have seen Amazon book reviews, yard mower reviews on HomeDepot.com and others. The same pertains to for your reviews. They can be placed online for your benefit.
“So how do I have all this done? I don’t have time to learn and implement all this stuff and my staff is busy.” You are right. That’s where it is smart to outsource your web efforts. Experts can do all of the steps to get you listed and ramping up. It takes the search sites a couple of weeks to gather all that info to score you well, but it gets better week after week.
Then, they’ll manage the approach month by month, posting your customer reviews so your patients do not have to be sure to to (and go thru the time consuming online process to get them done well), keeping your data current, posting to your blog (so you have original content to keep your Internet score high and potential patients interested in your skills) and more.
Step 2 – If or when you want to….get a website up or your current site improved.
Let professionals help you in doing that, too. And get this: you do not initially need a website to score high on local search.
“Can experts really help my Internet site, when the time comes?” Yes. Responsible, web professionals can help more of your website visitors convert to customers. A good website does help your search ranking, it just can’t do it all on its own. (And a good marketing pro will not vanish on you or give it a lackadaisical effort.)
If you would like more new patients, do not delay. Each day that passes means more online prospects are going to some other chiropractor to start a brand new relationship. It’s your turn to get your share.
The Molosomar Team are experts at online marketing for organizations that desire more business. They reach beyond just the digital stuff, helping their clientele be more effective at changing potential patients into real accounts. Molosomar specializes in the 3 keys to your web success to help you get new patients– visibility, credibility and conversion.