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SEO- Avoiding Search Engine Optimization Mistakes

February 3, 2012 by Maria Johnsen

If you possess a web page then you already know the magnitude of visitors. Traffic is to Internet marketing as location is to real-estate. It's the only thing that really matters. If you cannot generate targeted visitors to your website, you won't make any sales. Usually the owner or designer of the web site is the person designated to drive traffic to the site. The chief ingredient in generating traffic is the search engine. Of coarse, you can use publicity, but it's going to cost you. Employing the search engines to generate targeted traffic is the smallest amount costly method known.

If you possess a web page then you already know the magnitude of visitors. Traffic is to Internet marketing as location is to real-estate. It’s the only thing that really matters. If you cannot generate targeted visitors to your website, you won’t make any sales. Usually the owner or designer of the web site is the person designated to drive traffic to the site. The chief ingredient in generating traffic is the search engine. Of coarse, you can use publicity, but it’s going to cost you. Employing the search engines to generate targeted traffic is the smallest amount costly method known.

Sadly, various web site owners do not know the importance of search engine visibility, which leads to traffic. They place more importance on producing a “pretty” website. Not that this is bad, but it is really secondary to search engine placement. Employ keywords efficiently. This is probably one of the most critical area of website design. Select the right keywords and latent audiences will find your website. employ the wrong ones and your website will see little, if any, traffic. Repeating the same keywords. When you employ the same keywords over and over again (called keyword stacking) the search engines may downgrade (or skip) the page or website. Robbing pages from other websites. Do not take text or icons from other websites. The search engines are very smart and usually detect page duplication.

They may even prevent you from ever being listed by them. Utilizing keywords that are not related to your web site. Many unethical web page owners make an effort to gain search engine visibility by using keywords that have nothing at all to do with their website. They place unrelated keywords in a page ( the name of a known celebrity, the hot search topic of the day, etc.) inside a meta tag for a page. The keyword does not have anything to do with the page topic. Conversely, since the keyword is popular, they think this will enhance their visibility. This technique is wrong.

Applying keywords that are not related to your website. Many unethical website owners make an effort to gain search engine visibility by using keywords that have nothing at all to do with their web page. They place unrelated keywords in a page ( the name of a known celebrity, the hot search topic of the day, etc.) inside a meta tag for a page. The keyword does not have anything to do with the page topic. However, since the keyword is popular, they think this will increase their visibility. This technique is wrong. Some people use keyword stuffing, this means to assign multiple keywords to the description of a graphic or layer that appears on your web site by using the “alt=” HTML parameter.

Some other people use hidden text. You might be inclined to believe that if you can’t see it, it doesn’t hurt. Don’t try to hide your keywords or keyword phrases by making them obscured. Creating small text is another version of wrong doing it. Do not try to hide your keywords or keyword phrases by making them tiny. Setting the text size of the keywords so small that it can barely be seen does this. Many individuals assume that each search engine plays by the similar rules. Each search engine has their own rule base and is subject to change anytime they so desire. Make it a point to learn what each major search engine requires for high visibility. Using free web hosting. Do not use free web hosting if you are really serious about increasing site traffic via search engine visibility. Forgetting to check for missing web page elements. Make sure to check every page in your website for completeness, like missing links, graphics, etc. There are sites on the web that will do this for free. try to follow these rules and your website is good to get ready to increase ranking. There are other aspects in ranking as well. But today we will talk only about these mistakes which should be avoided. [youtube:GElxFiCcPvk?version=3;[link:SEO Norway] Link building Service;http://www.youtube.com/watch?v=GElxFiCcPvk?version=3&feature=related]

Specialized search engine optimization,PPC and video promotion services are now available to rank businesses in Norway to the 1st spot in the Search engine results with SEO Norway solutions. Contact SEO Norway expert today for your marketing needs.

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