How to Effectively Leverage Internet Marketing to Manage your Online Reputation

Reputation management is always a tough nut to crack, but managing your online reputation is even harder. If you own a business, you understand just how important having a wonderful reputation is to your company. Therefore, if you are performing some form of internet marketing, you need to understand how it can affect your reputation, both negatively and positively. In other words, you need to stay abreast of all of the a variety of nuances that govern internet communication and, if you don’t, there is a high chance that it will blow up in your face.

First of all, you need to remember the cardinal rule of internet marketing; it’s going to be seen by the whole planet. While there are great ways to gear advertising toward specific demographics (even notice how the banner ads on websites always look like they’re about websites that you have already visited or products you’ve searched for?), it would be a terrible mistake if you think that only folk you want to are going to see your ad.

Let’s go over a quick example. In New York City, there are advertisements which are geared entirely towards fans of the local sports team, many of which are playfully insulting of New York City’s many rivals. Since it’s a business based in New York City and it only deals with folk who live in New York City, this won’t be a problem. However, let’s see what would happen if this were part of an Internet marketing campaign? Suddenly, people who follow other sports team would see ads which openly insult them. You want to do an awful lot with your ads, but insulting people shouldn’t be one of them.

Next, you need to remember that things occur extremely rapidly on the Internet. While you might still have a few days to catch your breath and plan if something were to happen offline, you don’t have that luxury anymore. Word spreads instantaneously, and people are going to want answers at the speed of light. If you don’t offer wonderful responses, you’re going to see your brand suffer. You might need some serious online reputation management.

Lastly, you must be proactive. Let’s say there were some libelous editorial written about you in a newspaper. If it were actually libel, you could sue to have them retract the story and make an apology. This is not the situation online. Therefore, you need to be there at the very moment that somebody says something negative to refute it. Otherwise, the damage could be pretty severe.

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