Marketing and Social Media and Search Engine Marketing in the Advertising Industry-Not Just the Local Marketing Outlets Anymore

It seems like a no-brain er-marketing and social media and search engine marketing are all used to get your company name out there as a element of your advertising campaign. But while you may know that these are ways to gain exposure for your company, you may not know how to apply these to your own business or company you’re representing. With a modest amount of basic knowledge, you can raise your online presence with marketing and social media as an addition to what you are already using as an advertising strategy.

Today’s generation probably isn’t aware of it, but for the old-school business owner or maybe even the advertising and marketing representative who has been at it for years, the internet world is a fairly new beast. Gone are the days of just advertising on the radio and in the local papers and magazines, with maybe a commercial spot on local TV for companies with a few more advertising dollars to spend. Marketing and social media (and search engine marketing, for those of you with some advanced knowledge) can be a fantastic and free method of advertising that can reach more people than those tried and true-but also antique-ways of advertising.

Social media outlets like Facebook and Twitter can be really useful in reaching a broad audience. Once an account is set up for your business, start updating your status on Facebook and post news, events, and pictures related to your industry on a regular basis. Contests also work well on Facebook; try one that gives a prize for the person who gets your company to a predetermined amount of “likes.” For Twitter, “tweet” out links to articles, company news and updates, and anything that the public may find new or exciting. With both outlets, bear in mind that they should be updated often, but not so much that the information is extraneous and useless to your followers. Try to find the balance between updating too regularly and not enough is key for marketing and social media.

Search engine marketing can be to some extent trickier; with many businesses, a marketing firm may be employed. The basic idea with search engine marketing is that your company is easily searchable when searched in a search engine site like Google or bing. By using a number of different devices, your business will pull to the top of a search, which is the eventual goal. One way you can do this yourself is to write copy on each page of your website, using key terms that people might use in a search to find your company.

Advertising today is really different than it was even ten years ago. With the outburst of marketing and social media, and with search engine marketing becoming a major component of an overall marketing strategy, basic know-how of these outlets will go a long way in staying up to date with today’s advertising trends. Use them to your advantage and you’ll be one step ahead of the competition that is too old fashioned with old advertising methods to try these new and exciting marketing and social media/search engine marketing strategies.

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