Can a Simple 4 Step Marketing Plan really work?

The 4 Step Markeing Plan was developed by a leading Marketing consultant in Idaho. By exploiting its straightforward approach to marketing, any business can double or perhaps triple its sales without needing to spend plenty of money doing it. The marketing plan is composed of the following steps:

1. Develop a universal selling point
2. Identify the platform (ie. Internet site, showroom, phone) and present to the customer an offer of worth.
3. Raise traffic to the platform & Offering by utilizing a Marketing Arsenal of techniques (S.E.O, PPC, TV, Radio, etc.).
4. Marketing Automation – Develop systems that do the bulk of the work for you. (Email Marketing -Follow-up)

This will sound simple because it is. However , far too frequently, firms incorporate bits and pieces of a marketing plan, but fall down short of executing all four steps. A business may have a great USP (Universal Selling Point) and a complex website, but fail to offer the visitor to the site anything of value that every other rival doesn't already offer. The business may actually have enough traffic to its site, but fails to convert website traffic into clients. They don't do a data transaction, and have no opportunity to win the investigator over thru any kind of follow-up promoting.

The most important part of the 4 Step Marketing Plan is to bait the site visitor into giving the business at least an email address. It is great to get more information and with a great offer, a visitor is more than willing to give far more than simply an email address. Again, getting an e-mail address isn't the holy grail of an Internet Marketing plan, but is a key component. Capturing the data is only the beginning. Now the business desires to understand what to do with the info. Develop and utilize an automatic follow-up system.

A good automated follow-up system is where most companies fall shy of enlarging sales through selling. Business bosses understand how to spend money in advertising (Generating traffic), but have a poor record on the return on their advertising investment because they only focus their time on purchasers prepared to buy right then. All of the other clients are lost and most of the time are never heard from again. Not because they didn't like the company or its service, but instead as the business didn't have an automated follow-up system. A business can't rely on sales staff to do its follow-up selling. They simply won't do it or if they are forced into doing it, will do an exceedingly poor job and may even frighten off potential customers because they are too in your face or fail to remain focused on the USP.

There's a lot of software out there that is offered as follow-up tools, but who has got the technical talents and the sales talents to put it together? A good marketing consultant will be well placed to do this for the business. Make sure that the marketing consultant has experience in business and better yet have owned their own business. The team at Cade Rindfleisch Marketing Solutions, LLC out of Salt Lake City, Utah has a team of execs that will implement these marketing systems in a business by developing a four step marketing plan that works.

Cade Rindfleisch is a marketing expert that specialises in creating highly effective marketing plans thru the usage of marketing automation. He currently lives in Idaho and enjoys generating more sales for businesses.