One Simple Tool to Boost Your Facebook Marketing Campaign

As you probably know, Facebook is considered the most widely used social networks on the web, with more than 800 million users. Because there are so many people active there, additionally it is considered one of the best social media marketing resources to choose from.

Facebook can be a Tremendous Marketing Tool

Using Facebook as a marketing device works well since it allows you to put your marketing messages where your potential customers are. To accomplish this, you need to build a Facebook business or fan page. Once your business page is created, you will get existing and prospective clients to “like” the page. This can be done in a number of ways, including a sweepstakes for individuals that like the page, or simply requesting individuals to like the page. Although, the best way to draw individuals to your page is by providing original, interesting content that your audience cannot find elsewhere.

Incorporating Schedulicity into Facebook

After you’ve developed your Facebook business page and have started to build a number of fans, you need to convert those prospects into clients. Allowing individuals to schedule an appointment directly from your business page is an effective technique of doing exactly that. Schedulicity provides a scheduling application that integrates easily with your Facebook fan page.

The Benefits for You, the Owner

A significant key in online marketing is to minimize the clicks between acquiring a prospect’s desire and the call to action. There will be some level of abandonment for every click between the customer’s readiness to purchase and the checkout button. Implementing a ‘Schedule Now’ button on your Facebook business page removes the need for a client to click through to your website or make a phone call to book an appointment, meaning a greater percentage of converting prospective clients into customers.

Benefits for Your Client

Giving prospects the opportunity to book an appointment through Facebook is a matter of convenience. After your promotional offer or story of interest displays in their news feed, just one click will transport them to your Facebook business page. There, they are able to schedule a session via Schedulicity’s Facebook widget. The service enables them to book an appointment 24/7, getting rid of voice mails and call backs.

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