How To Avoid Common Mistakes When Choosing an Ad Network
If you are a webmaster with a content heavy site, you have to carefully study the networks if you want to run ads on your site. We will share our insights with you as you move forward to select the best ad network for your business.
If you are a webmaster with a content heavy site, you have to carefully study the networks if you want to run ads on your site. We will share our insights with you as you move forward to select the best ad network for your business.
One thing to be clear about is the number of networks that do not cater to individual niche markets. That is the type of situation we would not like to see anyone become involved with on any level. We will always believe that the niche specific networks are where you stand the make the most. It only makes sense to serve ads that are geared toward your niche audience. When you are working together, they will be in a stronger and more informed position. Better customer service should really never be an issue with this kind of network. We urge you to keep this firmly in mind as you are searching only because the benefits are so strong.
The best real estate on your site is usually the network requirement for their ads before they will work with you. But what that means is you will make more money from that placement because networks can charge more. Most of the networks that offer such premium ads don’t want any competition from other ads, and want to be the only ones above the fold. That will serve to effectively limit the number of ads you can have on your site. But you can work well with that if the ads are relevant to your site content.
As a publisher, you should keenly focus on the payment terms because after all, revenues matter. Much depends on your situation, but it is only good business sense to make sure you understand all the terms. The payment terms vary from network to network, so if a network pays on a Net 120 basis, then it may not work out for you. Having a regular cash flow is important to any business, so you should try to find those networks that pay you on a Net 30 or Net 60 basis maybe.
Selecting an ad network, a good one at that, is not an easy task. The most profitable ad network for you is probably the one you should go with. You need to be careful at each step because ultimately, what kind of revenues you generate in the future will depend on the ad network you choose.
Overall, this article has hopefully helped you find more information on Wealthy Affiliate and has a been a great resource.