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How to Keep Buyers Happy with Internet Marketing Customer Service

March 24, 2012 by Ernie Maynard

There isn't a company that customer service isn't vital to. It is even more essential in online marketing because you don't have the advantage of working with your clients personally and ensuring all their interactions with your company are good. Both traditional and online customer service skills can be mastered. Even if you are completely new to it, it's not as complicated as it might first appear. In this article, we will be offering some information to help you master the art of online customer service.

There isn’t a company that customer service isn’t vital to. It is even more essential in online marketing because you don’t have the advantage of working with your clients personally and ensuring all their interactions with your company are good. Both traditional and online customer service skills can be mastered. Even if you are completely new to it, it’s not as complicated as it might first appear. In this article, we will be offering some information to help you master the art of online customer service.

Your goal as a business owner is to always put your customers first, keeping their wants and needs in mind at all times. Is it easy to navigate your website? Is making a purchase as simple as it should be? Does your return policy work in your favor? Is a good for the customer? Instead of dealing with customer service problems, think about the whole process from a customer’s perspective – this will help make this process much easier. Instead of alienating your customers, take care of them, and they will stay with you for quite a while. This saves so much time, but most Internet Marketers find this one simple step very difficult to implement.

When you answer emails, remove any phrasing that seems rude, whether it’s obvious or has the potential to come across as such. Let’s presume clients can call for customer service as well, make sure you never say "as we spoke on the phone" when you write them an email. People remember exactly what they spoke about on the phone to you.

Don’t apologize excessively. Of course, you should apologize at least once. Just stating "I apologize for the situation created" should be sufficient. If you do much more than that, your customers will quickly become irritated. Excessive apologizing can make people feel as if you are talking down to them, which will only amplify their irritation over the trouble they are having. The fact that you’re sorry is something they want to be aware of. While most don’t want you to whip yourself over the issue, there will be some who do and those are the people who are never happy and you simply have to get used to it.

You are going to be sorely disappointed if you started working in internet marketing, hoping you’d never have to deal with customer service. Customer service matters just as much in the online entrepreneur world as it does in the brick and mortar world. Online customer service has the added "benefit" of not having face to face interaction to give context to communications. Use these tips to help you make sure that you are keeping your customer satisfied while still building your business.

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