The two common responses which are "quality" and "service", is heard to either business owners or salespeople when asked what separates their company or product offerings from their competitors. In advertising, there are two most ineffective words you can use. These are "quality" and "service". Definitely because they are defining everything and nothing at the same time.
The two common responses which are “quality” and “service”, is heard to either business owners or salespeople when asked what separates their company or product offerings from their competitors. In advertising, there are two most ineffective words you can use. These are “quality” and “service”. Definitely because they are defining everything and nothing at the same time.
Concept On: Printing services for advertising
Heavy or light weight as preferable, Material or assembly that is free of defects, Durability, Correct sizing, Smoothness or roughness as preferable, Brightness or lack thereof, Special handling or handmade
Let’s discuss about service. What is meant with service?
Answering of telephone on first ring, Fully functioning self-service website, Delivered fast or within a specified period of time, Inexpensive, Number of staff attending to an order or project, Clean restrooms, Convenient parking. Order pick-up at your office, Clean, uniformed staff
So, let’s go back to our main topic…
A real life example: Purchased from two different dealerships, are the two vehicles of the same make we own at our house. Even though it’s about twice as far, considering that it is under warranty prescribed maintenance, I brought mine back to the dealer where I purchased it from. I had it because of the “service”.
Simply, I wouldn’t mind having in my home because quiet, comfortable seating with desks available, Internet access, brand name coffee available, and restrooms, are all in the waiting area, as you deal with it, a friendly uniformed service manager greets you in the service lane, he discusses the maintenance to be done, and directs you to the area. A discussion on what was done and lead you to the checkout will happen at the time the service manager specified where he comes at the waiting area.
Compare this with other dealership. Take note to know that you are entering the right door for maintenance services. It is true that the parking lot will be small, and two cars can barely get through one lane. With only bar stools, the noisy, chaotic waiting area would allow you to only sit on for two hours or more. Afterwards, they will call your name, so you can escape.
There are a lot of dealerships that promise “excellent service”, yet they differ in each. If you want to bring your vehicle to their shop, make sure that you know the excellent service in their marketing. There should be a clean, comfortable lounge area for you while waiting as they work on your car. While waiting, they could probably give you: Free Internet, Wi-Fi access, and freshly brewed coffee. In fact, you can be waiting for 90 minutes. You need to consider other dealership that you can have. You can freely tell your customers about your advertising after which you have asked yourself what you mean by quality and service.
Heidi Thorne is known as a promotional products marketing expert, speaker and author, with over two decades experience in the fields of sales, marketing, advertising and public relations. The marketers were shown how to make more effective and cost-effective promotional choices based on their objectives, values and image, through her Promo With Purpose concept .